‘Game of Thrones’ Activation at SXSW

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‘Game of Thrones’ Activation at SXSW

Austin, TX- To celebrate the upcoming eighth and final season of Game of Thrones, HBO and the American Red Cross partnered to ask fans and blood donors to 'Bleed for the Throne'. The campaign included an interactive and immersive blood drive experience at this year's SXSW in Austin, Texas. 4Wall Entertainment provided a lighting and video rental package to experiential design agency, Design & Manufacturing, who provided all scenic fabrication, projection system design, and lighting design for the activation experience.

Click here to read more about the lighting design.