About Us

Executive Profiles

Michael Cannon CEO

Michael Cannon, Chairman

Michael Cannon began his career in the lighting industry at Bash Theatrical Lighting while still in high school. After graduating from Boston University, Michael returned to Bash and assumed the role of Vice President of Operations before leaving to create 4Wall Entertainment.

In addition to his degree from Boston University's School of Management, Michael holds advanced certifications in negotiations from Harvard University and in mergers and acquisitions from UCLA.

Michael and his founding partner Bill Lairamore opened the first 4Wall location in 1999 in Las Vegas. Their concept was a lighting company that would focus on customer service while providing top notch equipment. The slogan "Large Enough to Service, Small Enough to Care" has shaped 4Wall ever since.

In 2002 Michael expanded his vision of what 4Wall could provide to the east coast, opening 4Wall New York. Over the next ten years the location would become the largest in the company. The success in Las Vegas and New York led the company to further establish itself with locations in Los Angeles, Washington DC, and Nashville.

In addition to the physical locations, Michael created an e-commerce presence for the company with UsedLighting.com and NewLighting.com; now two of the largest sites in the world to focus solely on selling quality used entertainment and event equipment.

As Chairman of the 4Wall family of companies, Michael remains focused daily on the original 4Wall ideal of being "Small Enough to Care", fostering relationships with employees, customers, and vendors that go beyond simply doing business.

Kathy Torjman

Kathy Torjman, CEO

Kathy joined the team at 4Wall in 2001 as Controller for one of the organization's subsidiary companies. In 2007 she was promoted to Chief Financial Officer of the organization. As CFO Kathy worked closely with then CEO Michael Cannon, as well as overseeing management of the accounting, IT, and HR departments.

In 2015 Kathy was promoted to her current role as CEO. She is in charge of all of the day to day operations of 4Wall nationwide.

Kathy spent her early career working for Aramark in their Convention Center department. During this time she oversaw the financial departments for some of the largest convention centers in the United States.

Kathy received her undergraduate degree from Boston University, and has advanced certification from Harvard University in negotiations and from UCLA in mergers and acquisitions.

Marc Morris

Marc Morris, CFO

Marc Morris joined 4Wall in 2015 as Chief Financial Officer. His current day to day role includes managing capital market relationships, accounting, financial reporting, and acquisitions.

Marc received a B.S. Degree from Rose-Hulman Institute of Technology and an M.B.A. From Colorado State University. After graduating, Marc served in finance management and business development roles for General Electric from 1991-2005. He also held a position on the Corporate Audit Staff during his time at GE.

Landmark Aviation, a portfolio company of The Carlyle Group, tabbed Marc as their VP of Finance in 2006, a role he served in before joining Evergreen Tank Solutions as CFO in 2007. During his time with Evergreen Tank Solutions, the company doubled their rental locations from 14 to 28 via acquisitions and organic growth.

Marc's experience with financial management of rental equipment gives him a skill set perfectly matched for 4Wall and its growing fleet of nationwide rental assets.