Interactive Stand Ideas for Exhibition and Trade Shows

In the ever-evolving event space, catching visitors' attention is key. Interactive elements allow your audience to explore, discover and respond to your brand, whether through immersion in motion and sound, or interaction with physical, hybrid or digital interfaces.

Not only does an interactive experience help you to stand out in the crowded exhibition hall, but it also creates an organic invitation to visit the stand and increases the time spent there, giving you the opportunity to build a meaningful connection. Whether you choose a physical activation or a gamified challenge, an interactive experience tells your brand story in a more personal and memorable way. 

At 4Wall, we're passionate about providing well-designed interactive features that give life beyond the event, creating moments that people post, share and talk about - amplifying your presence far beyond the initial audience.

If you're in need of some inspiration, check out some examples of our work below.

Welspun at Heimtextil

The Welspun stand showcased a custom LED tunnel, featuring content that interacted with a game on the touchscreen, triggering different content based on the game's outcome.

In this instance, we had to think outside of the box with our approach, as the client approached us with an existing, store-ready game to use as a foundation. This presented a unique challenge, as when we build games ourselves, we can implement our content triggers directly into the source code. 

After numerous iterations, we settled on a custom system that captured and processed the game's visual output in real time - similar to the human eye! From here, our bespoke system could identify key moments in the game, such as specific win phrases or levels to send triggers to our content servers and update the LED within milliseconds.

See more about this project here.

Event Tech Live 2024

Designed, built and managed by our team, we showcased some of our interactive technology, incorporating a 2D LiDAR sensor and custom software to create a fully interactive poll. 

Our custom software used data driven by these sensors to manipulate the poll content based on the user's physical location - when they stepped into zones highlighted by our overhead projector, they would answer the digital poll. Since everything was built in-house, we were able to integrate with all the technology on the stand to produce a seamless, engaging user experience.

Bausch + Lomb

In collaboration with Bausch + Lomb, we created and designed an immersive experience that featured a photo-taking journey using an iPad, which was then displayed live in the LED's "gallery view". These updates happened seamlessly within seconds of the user taking their photo.

We provided a dual-sided LED wall equipped with Hokuyo LiDAR scanners, which allowed us to transform the LED walls into interactive touch surfaces. 

Read more about this project here.

From simple physical puzzles that echo a brand's problem-solving ethos to playful installations and digital tools that visualise data in real-time, our Innovation team has the tools to support your vision. 

If you have an idea that you're looking to bring to life, get in touch with our team at [email protected].