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Industry Veteran Robert Roth Joins 4Wall Entertainment as VP of Live Events

By Drew Quinones
Feb 16, 2024, updated Mar 14, 2024
 Industry Veteran Robert Roth Joins 4Wall Entertainment as VP of Live Events

Las Vegas, NV- 4Wall Entertainment, a provider of entertainment equipment rentals, sales, and production services, is pleased to announce the appointment of Robert Roth as VP of Live Events. Roth brings over forty years of experience to 4Wall. He has a distinguished track record in concert touring, television, and corporate events across North America and internationally.

Roth embarked on his illustrious career in 1975 with the inception of his own venture, RA Roth Inc. Over the course of twenty years, his company established itself as a bedrock within the concert touring landscape. Through RA Roth, he supplied lighting equipment and design for many eminent musical talents spanning various genres.

Roth's most recent job was with Christie Lites, where he served as an Account Executive. 

Roth's extensive history in live production and his robust network of client relationships, featuring collaborations with iconic artists like Billy Joel, Bad Bunny, Eric Church, Metallica, and Justin Bieber, among others, synchronizes with 4Wall's established track record in major tour productions and reflects their ongoing growth within this sector. His expertise complements and enhances 4Wall's capacity to deliver on ambitious projects within the live event sphere.

Upon joining 4Wall, Roth swiftly leveraged his expertise, orchestrating the logistical and technical preparation of equipment and services for the second leg of 'The Trilogy' tour. The tour combines the formidable talents of three multigenerational global music icons: Enrique Iglesias, Pitbull, and Ricky Martin.

"Our team at 4Wall did an incredible job deploying the new system and integrating it into production in just one day," said Roth. "This allowed the three artists' programmers extra time to perfect their shows before opening."

4Wall CEO Wes Bailey spoke of adding Roth to the Live Events team.

"We are thrilled to welcome Robert to 4Wall. His unparalleled expertise and proven track record in the industry are pivotal assets that will undoubtedly propel us toward new heights," said Bailey. "His vision and industry acumen will play a pivotal role as we continue to innovate and lead in fulfilling our customers' needs to create exceptional live event experiences."

Roth's storied career and extensive experience further enhance 4Wall's ability to serve the evolving needs of the live event industry. His presence was felt immediately and underscores 4Wall's dedication to quality and customer service excellence.

"Joining the 4Wall team represents a thrilling new chapter for me; it's an opportunity to bring my years of experience to an already outstanding company and to contribute to its growing reputation of excellence in the industry," said Roth. "I look forward to collaborating with the team and our clients to create truly memorable experiences."

Robert Roth can be reached at [email protected].

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