Press Center
Wednesday, May 7, 2003
4Wall Supplies Lighting Equipment for Volkswagen
4Wall Supplies Lighting Equipment for Volkswagen 2003 North American Dealer MeetingLAS VEGAS, May 2003 - 4Wall Entertainment (4Wall) was chosen to provide the lighting equipment for the Volkswagen of America 2003 North American Dealer Meeting. The project was produced by MVP Communications and took place in Scottsdale Arizona on May 6th through the 10th 2003. Lighting designers Chris Dallos, of Dallos Design, and Jeffrey McRoberts, of Jeffrey McRoberts Lighting Design, had just about one month to design shows for 12 different venues in two distinct locations, a Civic Center Atrium and an outdoor park.
Dallos noted, "Venues and scenery changed until 2 weeks out, making 4Wall invaluable in their ability to roll with the fast and furious changes." According to McRoberts, the largest obstacles were the size and logistics of the show. Despite the input of two lighting designers and a total of 12 venues, the entire show displayed the continuity and consistency of Volkswagen's message.
When asked why he chose 4Wall, McRoberts replied, "4Wall has always come through with the right gear, the right attitude, and the right support. They are big enough to handle a project of this size... Absolutely, without question, I would consider using 4Wall for any show, anywhere in the country."
Dallos added, "I chose 4Wall Entertainment because they are a great shop that would get me the gear I needed without making substitutions. Plus, they understood the nature of the event, allowing the gear to be packed per venue as opposed to just one large order."
Dallos concluded, "All went beautifully and we pulled it off within the crazy time schedule. To quote the head of Volkswagen North America, 'You hit a home run!'"
Mr. Dallos and Mr. McRoberts would like to thank: Andy Warfel, production designer; Brendan Gray, associate in the Ballrooms; and Mike Jones, who assisted Jeff in the tents; Production Electricians Mike Grimes, Brian Stark, Al Dewey and Ray Barrera; and Laura Frank and Doug Gentile for their smashing programming.
About Chris Dallos Lighting Design
For more than a decade Chris Dallos Lighting Design has been producing innovative lighting environments for a wide range of mediums and styles. By working in a number of genres our work maintains a freshness and inquisitiveness only gained thru the concept of cross-platform idea fertilization. The idea of creating cross-platform work is to allow a theatrical project to fuel the ideas on a corporate project which than feeds a dance project and on and on. This way of thinking keeps their work inventive, allowing every project they engage to have its own unique identity. Their work has been presented in many of the major metropolitan centers in North America, including: New York, Los Angeles, New Orleans, Montreal, Chicago, Detroit, San Francisco, Washington DC and many in between. To learn more about Chris Dallos Lighting Design, visit the company Web site at www.dallosdesign.com, or call (212) 279-0611.
About Jeffrey McRoberts Lighting Design
To learn more about Jeffrey McRoberts Lighting Design, call (212) 758-9930.
About Andy Warfel Production Design
Mr. Warfel's list of corporate clients, who have employed his talents for sales meetings, press events, promotional tours, and product launches, include A&E, Advance Auto, Bell South, Boeing, Bon Appetit, Daimler-Chrysler, EMC, Estee Lauder, Ford, General Motors, IBM, ITT-Sheraton, Jaguar, Johnson and Johnson, Lincoln-Mercury, Mattel, Merck, Nickelodeon, Pepsi, Pfizer, Sprint, Sun Microsystems, Texas Instruments, Time Warner, Unilever, Volkswagen, and Xerox.
About 4Wall Entertainment
Founded in 1999, 4Wall Entertainment is a leading national provider of entertainment lighting systems. 4Wall's services include rentals, sales, service, design, and labor for the lighting industry. Staffed by lighting veterans, 4Wall has become the industry standard for quality and customer service. With the motto of being "Large enough to service, Small enough to Care," 4Wall equipment and design provides customers with projects that are not only aesthetically spectacular but also extremely reliable. 4Wall features three convenient locations- Las Vegas (702-263-3858), New York (201-329-9878), and Phoenix (480-212-0140). To learn more about 4Wall products and services, please visit www.4wall.com.
4Wall Entertainment Press Contact:
Jamie Browne
Tel: (702) 263-3858
Fax: (702) 263-3863
Email: jbrowne@4wall.com