Wednesday, July 3, 2002

Lightswitch and 4Wall Entertainment Collaborate

Lightswitch and 4Wall Entertainment Collaborate
Lightswitch Chooses 4Wall to Help Light the Mitsubishi Dealers Meeting 2002

LAS VEGAS, July 2002 - Lightswitch chose 4Wall Entertainment to provide the lighting equipment for the 2002 Mitsubishi Dealers Meeting. The project was produced by Martin Brinkerhoff and Associates and took place at the Bellagio Hotel, Grand Ballroom on July 16th and 17th, 2002.

Lightswitch has worked with Martin Brinkerhoff and Associates on projects for Mitsubishi since 1995, including the last Mitsubishi Dealers Meeting at the Bellagio in 2001. 4Wall was also the vendor for the last Mitsubishi Dealers Meeting.

"Lightswitch chose 4Wall again this year because they worked very hard to accommodate the price. There were over 500 practical light sources in the set, and 4Wall came up with a proposal that made it affordable and easy to install. They have incredible project management!" said Norm Schwab of Lightswitch. He continued, "They are no nonsense. They treat you like a human being and you feel like you have a partner who is going to help you have a successful project instead of just a vendor."

The project presented many challenges to the lighting designers, including an incredibly short turnaround time for a production of this size (six weeks), numerous changes on the part of the client, and a limited budget. However, the biggest challenge of the project was the fact that the dealer's meeting and the salon were in the same room. The multiple sets had to be lit in different styles - from a dingy city, to a disco, and then to a large dynamic Times Square area.

Lightswitch's Norm Schwab said, "Overall, we were very happy with the outcome of the project. It exceeded our expectations! We had no equipment problems - the gear was in great shape."

Credits:
Project: Mitsubishi Dealers Meeting 2002
Date: July 16th and 17th, 2002
Venue: Bellagio Hotel, Grand Ballroom
Producer: Martin Brinkerhoff and Associates
Lighting Designer: Lightswitch, Norm Schwab
Assistant Lighting Designer: Mark Fetto
Production Electrician: Tom Blancato
Moving Light Programmer: Rodd McLaughlin

Equipment List:

• 180 Source 4 Ellipsoidals
• 192 Source 4 Pars
• 38 Altman 2K Fresnels
• 24 Altman Focusing Cycs
• 1 ETC 96 x 2K Sensor Rack
• 5 ETC 48 x 2K Sensor Racks
• 2 ETC Expression 2X
• 2 Whole Hog 2 with expansion wing and 2 overdrives
• 48 High End Studio Beams
• 32 MAC 2000
• 10 MAC 2000 Performance
• 12 Wybron Coloram II Scrollers
• 100 Star Strobes
• 42 High End AF-1000s

About 4Wall Entertainment

Founded in 1999, 4Wall Entertainment is a leading national provider of entertainment lighting systems. 4Wall's services include rentals, sales, service, design, and labor for the lighting industry. Staffed by lighting veterans, 4Wall has become the industry standard for quality and customer service. With the motto of being "Large enough to service, Small enough to Care," 4Wall equipment and design provides customers with projects that are not only aesthetically spectacular but also extremely reliable. 4Wall features three convenient locations- Las Vegas (702-263-3858), New York (201-329-9878), and Phoenix (480-212-0140). To learn more about 4Wall products and services, please visit www.4wall.com.