Tuesday, September 18, 2007

4Wall Heads up 3rd Year as Exclusive Lighting Vendor for Jazz at Lincoln Center

4Wall - NY: Heads up their 3rd year as exclusive lighting vendor for Jazz at Lincoln Center

NY, NY, September 18, 2007– Dramatically perched over Columbus Circle with sweeping views of Central Park and the Manhattan skyline is where you’ll find the Home of Jazz at Lincoln Center, Frederick P. Rose Hall. A study in flexibility and elegance, this versatile and spacious jazz-inspired venue is equally comfortable showcasing dance, theater, opera, film and symphony, featuring three magnificent performing arts venues, Rose Theater, The Allen Room and Dizzy’s Club Coca-Cola; and the expansive Atrium with windows overlooking Central Park. With so much going on in one place, it comes as no surprise that 4 Wall Entertainment Lighting is proud to be heading into its third year as the exclusive lighting supplier for this acclaimed organization.

The 3 venues are available for private events such as receptions, seated dinners, conventions, parties, presentations, etc. and it comes as no surprise, that 4 Wall is proud to be named as the exclusive lighting supplier for this acclaimed organization.

Constructing an exclusive business with one of your vendors does not come without great risk and challenges. 4Wall and Jazz at Lincoln Center have faced those challenges and undeniably achieved this mark. “Our initial interest in going to 4Wall to build this relationship came from the strong feeling that they would embrace the idea of truly being partners, and that’s exactly what we’ve been able to develop” said, Zakaria M. Al-Alami, Lighting Director for Jazz at Lincoln Center.

Furthering this notion, Jazz at Lincoln Center’s former Director of Production, David Gibson stated, “Our top priority was to make sure the lighting equipment had the least possible impact on the exceptional acoustics for which our concert hall is known, but at the same time provide a flexible and high quality end product. From day one, 4Wall was with us all the way, offering in house demonstrations to help us select equipment and providing us with solutions that would meet our specifications. In the third year of our agreement the relationship is stronger than ever before in that our communication and coordination is solid, the equipment is in great condition, and the support provided is excellent. Jazz at Lincoln Center has a real partner in 4Wall and we value this not only for ourselves but for our clients.

Zak continued saying, “The range of events that we produce and host in our venues -- from jazz concerts, dance, symphony and opera performances, to galas, major television broadcasts, up-fronts and product launches -- demand a certain flexibility and range when it comes to inventory. 4Wall’s offerings have been at the forefront of industry standards, always keeping an eye out for not only what’s available in the market, but what’s actually desirable: what do people use, how do they use it, and why do they use it. That knowledge, as well as the constant readiness to learn from and adapt to designers’ needs, is something from which we’re constantly reaping the rewards. As nice as it might be to think there’s something special about the attention we get because of our relationship, we know that it’s all just based in how 4Wall does business. The thing is: when the company slogan boasts being Large Enough to Service, Small Enough to Care, it’s not just lip service. They really mean it.”

About 4Wall Entertainment

Founded in 1999, 4Wall Entertainment is a leading national provider of entertainment lighting systems. 4Wall's services include rentals, sales, service, design, and labor for the lighting industry. Staffed by lighting veterans, 4Wall has become the industry standard for quality and customer service. With the motto of being "Large enough to service, Small enough to Care," 4Wall equipment and design provides customers with projects that are not only aesthetically spectacular but also extremely reliable. 4Wall features three convenient locations- Las Vegas (702-263-3858), New York (201-329-9878), and Phoenix (480-212-0140). To learn more about 4Wall products and services, please visit www.4wall.com.