Tuesday, October 12, 2004

4Wall Entertainment Lights the McCallum Theater

LAS VEGAS, October 2004 - 4Wall Entertainment recently completed the installation of a state of the art lighting system at the McCallum Theater in Palm Desert, California. 4Wall provided all of the equipment as well as designing and installing the dimming system.

Although the project was in planning for roughly 4 years, 4Wall had just one month during the Summer downtime to complete the installation, while using as much of the existing conduit as possible. During that month, 4Wall installed [7] ETC Sensor 48 Racks, [650] various ETC fixtures, [24] Wybron CXI scrollers, [24] MAC 2000 fixtures, and 3 consoles: an ETC Obsession II, Avolites Diamond IV, and a High End Whole Hog III. Keith I. Smith, Production and Lighting Director at the McCallum Theater, noted, "With 4Wall overseeing the project, I was confident the project would be completed on time and done right. 4Wall's team has the perfect attitude and they go the extra mile to ensure our complete satisfaction."

The goal of this project was to bring the McCallum Theatre lighting department into the 21st century as a premier high-tech performing arts center. Mr. Smith added, "The new system is incredible and does even more than I thought possible. I am very impressed with 4Wall's innovative design that allows me to turn work light relays on and off through the WRFU. I would definitely recommend 4Wall to my colleagues and I look forward to working with them again. The gear is great, the price is right, and the customer service is outstanding."

Backstage at the McCallum Theater

McCallum's Lighting Crew

ETC Sensor 48 Racks installed at the McCallum Theater You can also read about this story in:
www.lightingandsoundamerica.com

About the McCallum Theater
Located in the heart of Southern California, the McCallum Theater is widely recognized as one of America's most beautiful and prestigious theatres and attracts more than 150,000 theatergoers annually. Now in its sixteenth season, the McCallum Theatre has hosted legends of the entertainment world, including Tony Bennett, Johnny Cash, Roy Orbison, Steve Lawrence & Eydie Gorme and Miles Davis, as well as contemporary stars including Enrique Iglesias, Jewell, Kenny Loggins, Luis Miguel, Michael Buble and The Wallflowers. The theatre also presents a season including Broadway shows, symphony orchestras, modern dance and classical ballet. Television specials recorded at the McCallum have included Ray Charles, Oprah Winfrey and Rita Rudner. For more information, visit www.mccallumtheatre.com.

About 4Wall Entertainment

Founded in 1999, 4Wall Entertainment is a leading national provider of entertainment lighting systems. 4Wall's services include rentals, sales, service, design, and labor for the lighting industry. Staffed by lighting veterans, 4Wall has become the industry standard for quality and customer service. With the motto of being "Large enough to service, Small enough to Care," 4Wall equipment and design provides customers with projects that are not only aesthetically spectacular but also extremely reliable. 4Wall features three convenient locations- Las Vegas (702-263-3858), New York (201-329-9878), and Phoenix (480-212-0140). To learn more about 4Wall products and services, please visit www.4wall.com.