Monday, April 2, 2007

4Wall- New York Lights The Way for Alvin Ailey Once Again

4Wall NEW YORK, April 2007 - 4Wall Entertainment East  continues their commitment as the supplier of choice to the acclaimed Alvin Ailey American Dance Theater. For 3 years now, 4Wall has been providing the Alvin Ailey dance company, with the lighting equipment necessary to make their shows a success. Al Crawford --- Lighting Designer for Alvin Ailey, states “Our decision to use 4Wall Entertainment Lighting was originally based on a desire to have a lighting provider who legitimately cared and was interested in supporting our performances.  We have found that vendors who see our performances immediately are inspired to be a part of our creative process.  The Ailey production team is dedicated to bringing the beauty, grace and spirit of the Ailey company to the world and we use vendors that show that same drive and integrity in their own business. 4Wall has demonstrated these qualities over the last three seasons and we couldn't be happier.” 

He continues to say, “The facts are simple…Having the owners easily accessible, is a rare, yet wonderful way of doing business. 4Wall answers the phone; they return phone calls and they tell you if they don't know something.  I feel these are some simple ways of doing business that other lighting shops seem to forget.

4Wall is dedicated to being on the forefront of lighting technology.  They understand that the tools for lighting are changing rapidly and they are responsive to this by helping educate us on new technology.  We in part help to educate them on how these products work on the road so that they can have the knowledge of our special needs. These efficiencies learned through education add up to cost and time savings as well as help us raise the bar in design.

In addition to the world tours, 4Wall has been heavily involved in supporting Ailey's fundraisers and special events.  They understand that our development efforts are crucial to our continued relationship.  These events are often a great deal of fun as it allows us to push our imaginations and talents to create visually stunning environments.  We often come to the table with ideas that may seem wild or impossible.  4Wall has made it happen every time.  Having a vendor that can handle such a broad range of event lighting is an incredible asset.

Confidence is key.  When that curtain goes up in front of thousands of fans, I want to have confidence across the board.....in my decisions, in our staff, the local crew, in the equipment and those who support it.  The lighting is also performing and we owe it to these amazing dancers onstage to do just that; perform with confidence.  When I see a 4Wall case, I have that confidence.

As a freelance designer, I have also used 4Wall to support many productions over the last few years   From music concerts to mega-weddings they have always come through with flying colors.  Thanks, guys.”

4Wall founders, CEO – Michael Cannon and President – Bill Lairamore, extend their gratitude for the on going relationship and continued support of customers such as Alvin Ailey.

Alvin Ailey American Dance Theater:   www.alvinailey.org

Al Crawford:  www.arc3design.com

About 4Wall Entertainment

Founded in 1999, 4Wall Entertainment is a leading national provider of entertainment lighting systems. 4Wall's services include rentals, sales, service, design, and labor for the lighting industry. Staffed by lighting veterans, 4Wall has become the industry standard for quality and customer service. With the motto of being "Large enough to service, Small enough to Care," 4Wall equipment and design provides customers with projects that are not only aesthetically spectacular but also extremely reliable. 4Wall features three convenient locations- Las Vegas (702-263-3858), New York (201-329-9878), and Phoenix (480-212-0140). To learn more about 4Wall products and services, please visit www.4wall.com.