August 18th, 2010

Price Fighting: Compare New vs. Used with 4Wall’s E-commerce Sites

by Wes Bailey, 4Wall Marketing

It’s one of the great questions in life: Do I buy new or used? Most of us face this question in numerous places whether it is in regards to cars, furniture, or video games.

Unfortunately when it comes to the lighting industry, comparing new and used fixtures against each other has not been as easy as pulling up Auto Trader and looking at Ford Fiestas…until now!

One of the great new features we have integrated in our websites is a “Compare” button. While browsing UsedLighting.com or NewLighting.com, if you find an item you are interested in, right below the picture and above the item description we offer a link to “Compare with New” or “Compare with Used”.

This link allows you to pop open another window which will compare the item with a new (or used) counterpart. Description and pricing info are all included in this window, and you may even find brokered options from our members.

Whether you are a worship arts pastor or a busy theatre LD, we think comparing new and used items all in the same place will make your life a bit easier. Visit UsedLighting.com or NewLighting.com and give it a try today!

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