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Al Ridella Promoted, Brian Friborg New 4Wall NY GM

By on Apr 18, 2016
Posted in Press Releases

Moonachie, NJ- Al Ridella, who led 4Wall's New York location as General Manager for the previous three years, has been promoted to the position of National Sales Manager.  To fill the vacancy created by Ridella's new role, the company has added experienced industry executive Brian Friborg to the role of 4Wall New York GM.

Ridella's new position will entail focusing on not only east coast markets, but also markets across the country.  He will work with outside sales teams in all of 4Wall's locations (Los Angeles, Las Vegas, Nashville, New York, and Washington DC) to coordinate growth and customer support.

4Wall CEO Kathy Torjman spoke of moving Ridella to a nationwide role.

"Al has always been someone who our customers love, and he truly believes in our 'Large Enough to Service, Small Enough to Care' mantra.  We're excited to bring his knowledge, enthusiasm, and customer service to clients nationwide."

Friborg brings to 4Wall a wealth of industry experience gained through previous roles as VP of Global Lighting Sales for Harman Professional, as well as CEO of Martin Professional (prior to Harman's acquisition of the brand). 

Friborg joins 4Wall New York at an important and opportune time, as the company recently completed the purchase of Shadowstone, Inc., a film and media entertainment company based in New Jersey.

While he is well known for his skills in leadership, customer service, and team building, Friborg was also responsible for more than $200M in global sales as the head of Harman's lighting division. 

Friborg shared his thoughts on joining the 4Wall team:

"I'm very excited to join the talented and well-established team at 4Wall New York.  4Wall is growing rapidly and I feel my previous experiences will be a great fit for the company, its culture, and its future development."

Brian Friborg can be reached at bfriborg@4wall.com ; Al Ridella can be reached at aridella@4wall.com

About 4Wall Entertainment Lighting
4Wall is a national provider of professional entertainment lighting equipment for stage, studio, and corporate use.  Specializing in rentals, sales, and system integration, 4Wall provides the solutions to your lighting needs by pairing an inventory comprised of the latest technology with outstanding customer service and support.  For more information, visit www.4wall.com or follow on social media @4Wall_Lighting on Twitter and Instagram.